Jan 13, 2021
2020 has witnessed a significant decline in our global economy as the COVID-19 has reshaped the way we operate on a daily basis.
In response to this, The United Nations in partnership with Vodafone, the world’s leading telecommunication company, has launched a chatbot named UN75 on Rich Communication Service (RCS) channel, to facilitate awareness and understanding of socio-economic issues across the globe.
The launch also extends to celebrate the United Nation’s 75th anniversary with a mission to provide a platform for the voices to be heard and strive to build a better world for all.
This review will shed light on the features of UN75 RCS Chatbot.
UN75, an RCS bot for the United Nations, to gather opinions from the public on what socio-economic changes they would like to see in the world. UN75 bot redirects the users to one - minute survey which is created by the UN75 team in collaboration with the SDG Action Campaign (sdgactioncampaign.org) and is part of the UN Development Program. The results of this survey has been presented to world leaders for review, and the final report will be published in January 2021 focusing on the best steps to tackle the challenges.
The purpose of this RCS enabled bot is two-fold. Firstly, initiate engagement by allowing users across the globe to participate in a survey. Secondly, raise awareness about the current socio-economic situation amongst the decision makers, and enable the common people to bring in their ideas and be the drivers of change.
Vodafone subscribers in the following countries can opt-in to the UN75 survey.
Vodafone subscribers in the above mentioned countries can search for “UN75” in the chatbot directory in the Samsung Messages app, and click on the message icon.
Search for “UN75” at www.dotgo.com, type “UN75” in the search bar and view details about the UN75 bot.
UN75 chatbot can be searched and accessed on Samsung Messages App
Suggested replies which can be responded with a tap
‘Why Me’ suggested reply on UN75 RCS Bot
The search navigation is pretty straightforward, and the bot can be searched in multiple ways such as by typing the name of the bot on Samsung Messages App, or Dotgo Website. The use of P2A triggers inside the Messages App makes it easier for the users to start the conversation.
The UI of the bot is interactive and has a conversational flow to it. The bot is rich with videos and carousel images which not only makes the bot attractive, but also helps sustain the user's attention to learn more about the initiative, and therefore, participate in the survey.
As per an early analysis done by Vodafone, the bot has shown an average engagement rate of more than 6% and has 3% Click-Through-Rate (CTR) on the survey link. Using RCS and its functionalities such as suggested replies have made the interaction quicker and exemplified the user experience which could be the reason for recording a high engagement rate.
UN75, along with Vodafone, in its first launch made the bot available in seven European countries: Germany, Greece, Ireland, Italy, Spain, and the UK. The chatbot needs to be made available in more countries, as the survey intends to invite and gather insights from over a million people across different parts of the world.
UN75 is designed to make the voice of people from different walks of life count, and launching an RCS bot provides a great advantage to engage with users in a rich and interactive way. From a design and performance point of view, it does the job pretty well. However, the availability of the bot is a key issue. This can be resolved if the UN makes the chatbot available on other network to increase its reach.
To conclude, it is a great use case for RCS showcasing how to engage in a conversational dialogue with large audiences in a quick and easy way - and we believe that this initiative by the United Nations and Vodafone will help make RCS more popular across different parts of the world.