How RCS Verified Sender Feature Boosts your Open Rates

Consumers today are bombarded by a constant barrage of marketing messages, making establishing trust a necessity. Studies show that 71% of customers will abandon a business if their trust is broken, underscoring the critical need for businesses to prioritize credibility in their communication strategies.  

Building this trust using traditional channels like SMS or email is becoming increasingly challenging in a world saturated with spam. Channels like SMS are facing a surge in unsolicited messages, with estimates indicating a 157% year-over-year increase. This has led to a growing sense of skepticism among consumers, who are now more likely to dismiss legitimate business messages as just another piece of spam. This poses a significant hurdle for businesses in reaching and engaging their target audience effectively. 

This is where Rich Communication Services (RCS) steps in, offering a powerful solution to combat spam and foster trust: verified senders. By allowing brands to authenticate their identity, businesses can stand out in the noise and connect with customers on a more secure and trustworthy level.  
For ISVs, aggregators, and developers, integrating RCS presents a valuable opportunity to empower your clients and gain a competitive edge. Read on to know how verified sender ID increases the open rates of your messages. 

Introducing RCS: The Future of Business Messaging 

RCS Business Messaging (RBM) upgrades traditional SMS with rich media features like images, videos, carousels, and interactive elements like buttons and suggested replies. This allows businesses to interactively engage with customers directly within their native messaging app. This creates a more dynamic and engaging experience for consumers, leading to higher open rates, increased conversions, and improved customer satisfaction. 

Currently, RCS is readily available on most Android devices, with Apple recently rolling out support for RBM in iOS 18. This expanded reach makes RCS an even more compelling channel for businesses looking to connect with their audience on a global scale. 

“>The adoption of RCS is accelerating rapidly, reaching more than 1 billion active monthly users globally, and one of the key factors driving this growth is the verified sender feature. This functionality, embedded within the RCS protocol, allows businesses to verify their identity with a Mobile Network Operator (MNO) or other authorized entity.  

This verification process ensures that when a customer receives a message, they can instantly recognize the brand by its logo, name, and a verified checkmark. This visual confirmation builds trust and assures customers that the message is from a legitimate source. 

Why Verified Senders Matter: Elevating Trust and Engagement 

RCS verified senders offer a multitude of benefits for businesses, helping build stronger customer relationships. 

• Instant Legitimacy: In a world where consumers are wary of spam and phishing attempts, verified senders provide immediate credibility. The verification process, often conducted by a MNO or an authorized partner, assures customers that the messages they receive are from a legitimate and trustworthy source. This is crucial for building confidence and encouraging engagement. 
• Enhanced Brand Recognition: Verified sender profiles allow businesses to prominently display their brand name, logo, and colors within the messaging interface. This consistent branding reinforces brand identity and creates a more memorable experience for customers.

• Improved User Experience: Verified senders contribute to a smoother and more trustworthy user experience. By eliminating the uncertainty associated with unknown senders, brands can reduce friction and encourage interaction. RCS campaigns with verified senders experience significantly higher open and engagement rates compared to traditional SMS and email. 
• Reduced Fraud: The authentication process required for verified senders adds an extra layer of security, making it more difficult for fraudsters to impersonate legitimate brands. This is particularly important for sensitive transactions or communications like OTP. 
• Increased ROI: By fostering trust and enhancing the user experience, verified senders can lead to higher conversion rates, improved customer loyalty, and ultimately, a greater return on investment (ROI) for businesses. 

For ISVs, Aggregators, and Developers: 

Offering RCS solutions can be a significant differentiator for your clients’ business. By empowering your clients to leverage these advantages, you can help them: 

• Enhance their brand reputation and customer trust 
• Achieve better engagement and conversion rates
• Improve customer satisfaction and loyalty
• Strengthen their overall messaging strategy 

By incorporating RCS verified senders into your offerings, you can unlock new revenue streams and position yourself as a leader in the evolving landscape of business messaging. 

RCS Integration Made Easy: Getting Started with Verified Senders 

Integrating RCS into your messaging platform might seem daunting at first, but the process is surprisingly straightforward. Here’s a simplified guide to help you get started: 

1. Choose an RCS Provider: Select a reputable RCS provider that offers the features and support you need. Many providers offer comprehensive APIs and SDKs to streamline the integration process. 
2. Register Your Brand: Work with your chosen provider to register your brand and obtain a verified sender ID. This typically involves providing business information and verifying your brand identity with an MNO. 
3. Implement the API or SDK: Integrate the provider’s API or SDK into your platform. This will enable you to send and receive RCS messages, manage verified sender profiles, and access other features like rich media and interactivity. 
4. Test and Deploy: Thoroughly test your integration to ensure everything is working smoothly. Once you’re satisfied, deploy your updated platform and start leveraging the power of RCS. 

Benefits of Early Adoption

By proactively embracing RCS, you can gain a competitive advantage and offer your clients a cutting-edge messaging solution. Here are some key benefits: 

• Enhanced Customer Trust: Verified senders instill confidence and assure customers that messages are from a legitimate source. 
• Improved Engagement: Rich media and interactive elements create a more engaging experience, leading to higher open and click-through rates. 
• Increased Deliverability: RCS messages are less likely to be filtered as spam, ensuring your messages reach their intended recipients. 
• Future-Proof Solution: RCS is the future of business messaging, and early adoption positions you as a leader in this evolving space. 

Ready to Take the Next Step? 
If you’re ready to empower your clients with the power of RCS and verified senders, our team is here to help. We offer comprehensive solutions and expert guidance to make your integration seamless and successful.