2023 – the year RCS replaces SMS?
RCS is here with its rapid adoption across the globe, becoming an important business messaging avenue for many brands. But will it finally replace SMS?
Senior Content Writer
Jan 05, 2023
If business messaging is part of your marketing outreach, you surely have heard of Rich Communication Services (RCS) and its potential impact. If not, here is something to get you started – Rich Communication Services (RCS) is a communication protocol that aims to replace SMS and provide a more enhanced messaging experience for users.
RCS has been in the making for more than a decade despite its unbound potential. But finally, it’s steadily making headway, becoming more widely adopted with several new trends emerging in the industry. But could 2023 finally be the year that RCS completely replaces SMS as an A2P business messaging solution. Well, this depends on several factors and trends. Read on to find out.
There is definitely an increase in the use of RCS for business messaging. Going into 2023, Juniper Research predicts that the RCS user base is at 1.2 billion with brands leveraging RCS’s more feature-rich experience for business communication, including the ability to send high-resolution images, videos, and other multimedia content. It also offers read receipts, typing indicators, and the ability to send large files, making it a more efficient and effective tool for businesses to communicate with customers. Moreover, despite COVID, the global RCS market is set to grow to USD 11.7 billion by 2025 at a CAGR of 17.6%. Numbers don’t lie and clearly show that RCS is finally realizing its unmatched potential.
Another trend we can expect to see is the use of RCS for customer service. RCS offers a more engaging and interactive experience for customer service interactions, allowing businesses to resolve customer issues more quickly and effectively. This can be especially useful for e-commerce businesses and banking and financial services as RCS allows them to provide real-time support and assistance to customers during and after the purchase process.
With the rollout of 5G and increased RCS adoption, we can expect to see development of new features and functionalities in the RCS industry. As the technology continues to evolve, we can expect to see new features such as improved group messaging capabilities and quality-based messaging. These features will make RCS even more attractive to users and help it compete with other messaging platforms such as WhatsApp, Facebook Messenger, and Viber.
One potential downside to the increased adoption of RCS is the potential for abuse. Just like with any communication platform, there is the risk of spam and unwanted messages being sent through RCS. However, RCS providers are working on implementing strong spam filters and other security measures to protect users from unwanted messages that can damage customer-business relationships.
RCS is poised to become a major player in the messaging industry. With its enhanced features and functionality, it is well-suited for interactive and engaging business communication and customer services. As more people and businesses adopt RCS, we can expect to see it become an increasingly important part of our daily lives and possibly replace SMS.
It can be a great opportunity for businesses to leverage the benefits of RCS and stay ahead in the competition. There are several ways in which brands can leverage RCS in 2023 to improve their customer communication and engagement. Here are a few use cases:
RCS provides brands with a more feature-rich and interactive communication channel with customers. By leveraging the capabilities of RCS, brands can improve customer communication, increase customer satisfaction, and drive sales.
To get started with RCS, there are a few steps that brands can follow:
RCS is here to stay and revolutionize business messaging as we know it. This makes it an integral part of your omnichannel strategy for years to come. So, ensure that you capitalize on this feature-rich and futuristic technology today to offer a seamless and engaging customer experience and elevate your business messaging game.