Messaging has evolved rapidly over the years. As we enter the second decade of the 21st century, a decline is observed in the traditional format of SMS. In 2012, an average of 162 SMS and MMS messages were sent. By 2017, it came down to 82 messages, a nearly 50% decline in 5 years (Source: Statista). Enterprises are moving towards using rich media communication to send their message across to their users. Traditional SMS are no more relevant.

RCS is one such medium where the interaction between the users and brands is not only engaging but also supports end-to-end automation.

Unique Solutions of RCS Business Messaging

MWC was held between June 28 – July 1 this year in the city of Barcelona

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MWC Barcelona: Revisiting the Largest Mobile Conference of 2021

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