Now that Social Media Week has come to a close and we’re setting our sites on SXSW, here’s a wrap up of how the week played out.
We kicked off Social Media Week with a CMRL Workshop at Google on Monday. The session focused on how to use our XML-based markup language, CMRL, to develop text messaging services for any website, mobile app, or software. It was well attended and well received (thanks everyone!), and we met a lot of great people after the event.
We also had the pleasure of being a session sponsor at the Google Science and Technology Hub throughout Social Media Week.
And in case you weren’t able to tune in, here’s the full recording of the session hosted by our CEO and Co-Founder, Stefan Gromoll, courtesy of LiveStream.
As the week went on, we had the pleasure of attending many events at the numerous Social Media Week Content Hubs throughout the city at JWT: Hearst, the Red Bull Space, and the Paley Center for Media. Then we bookended the week by hosting another event, this time at the Business, Media & Communications Hub at JWT, which was more focused on mobile marketing strategy rather than technology.
The sold-out panel (again, thank you everyone!!) entitled “Cross Mobile Brand Strategy” featured several experts in the field of mobile brand strategy with Stefan (far left) moderating the panel (from left to right after Stefan):
- Kristin Volk – VP, Human Experience Strategy Director – MediaVest
- Mary Gail Pezzimenti – Executive Producer – Lucky Magazine at Conde Nast Publications
- Chi Modu – Brand Strategist – Diverse Insights
- Farrah Bostic – VP, Group Planning Director – Digitas
During the panel, we took the opportunity to create an interactive environment using the mobile phones of the audience members by setting up a way for participants to text in and join the conversation using DOTGO’s technology.
We’d like to thank our panelists, as they were absolutely amazing, and the attendees for participating in a very interesting, thought-provoking discussion. And most of all, we’d like to the organizers and volunteers of Social Media Week for providing such a fantastic platform and event for us to be a part of. We’re really looking forward to next year!